KRONE, a major brand in the agricultural machinery market, implemented an interdisciplinary product development process. Using Zuken’s E3.series, KRONE linked ECAD, MCAD and ERP to develop an integrated digital engineering and sourcing process, achieving sizable benefits for both sourcing and service. With an integral representation of mechanical and electrical product information, KRONE was able to make solid progress in implementing its major business optimization strategies: Industry 4.0 and Farming 4.0.