How Do You Take Your Coffee?

The Zuken team likes its coffee, a lot! I don’t want to exclude the tea drinkers, but yesterday was National Coffee Day 2015 (September 29^th) so we are going to talk about coffee.

At PCB West this year, Zuken sponsored the coffee cart – this was a first for Zuken and PCB West – and it generated quite a buzz on the show floor! Attendees could enjoy a cup of coffee or event their choice of a latte, cappuccino, iced coffee, etc. from Peet’s Coffee. There was only one catch…to get the free coffee coupon they had to answer a couple of questions.

In honor of National Coffee Day, we asked “How do you take your coffee? Now this is typically a caffeinated bunch so I was a bit surprised to find the majority like it with cream and sugar (44%). A little disappointing to us coffee purists who like it black (29%) and want to enjoy that full robust taste. Next came cream only (21%) and then the sugar only preference (2%). Some interesting data to think about next time you visit the coffee machine!

Zuken’s goal at PCB West was to change the conversation from 2D PCB-centric design methodology to 3D product-centric design methodology. In support of that new conversation, Zuken delivered four technical papers all related to 3D product-centric design ranging from IC packaging to product-level architectural validation.

Congratulations to the PCB West organizers for putting on another successful event. Attendance was record-setting and exhibitor participation was exceptional. We look forward to participating next year. Don’t forget to stop by our booth, grab a cup of coffee and “Get to Know Zuken.”