PCB and IC Packaging Design & Manufacturing

Track 3

Tuesday - June 6, 2023

Instructors & Classes

June 6, 10:00 AM – All Levels

ABOUT DAN THURMON

Dan Thurmon is the founder and President of Motivation Works, Inc. This company helps leaders and their organizations move confidently through change and transformation, so they become, achieve, and contribute MORE.

His clients include Bank of America, Coca-Cola, Delta Airlines, Honeywell, Johnson & Johnson, Kraft, Marriott, Microsoft, Procter & Gamble, Prudential, State Farm, and Walmart.

Dan is an expert speaker and performer. He’s delivered thousands of presentations across six continents for audiences, including world leaders, Fortune 500 companies, entrepreneurs, educators, and even troops on the front lines of battle in Iraq and Afghanistan.

In 2011, he was inducted into the prestigious Speaker Hall of Fame — and is one of fewer than 200 living speakers to have received this honor.

Dan has served as the President of the National Speakers Association. During his tenure, he led the Board of Directors and the 3,000+ member organization through a critical transformation, which included new governance; new mission, vision, and values; higher member value; and greater financial accountability.

He is also a writer and content producer. He’s authored two books: Success in Action and Off Balance On Purpose.

Along with his speeches and books, Dan produces an ongoing, weekly video-coaching series and podcast in which he shares leadership principles and life-enhancement strategies in under three minutes.

Dan and his teenage daughter, Maggie, have become social media sensations on TikTok. Several of their videos have been viewed more than 30 million times, and their personal channel has well over a million subscribers. Maggie and Dan’s creative and enthusiastic content resonates strongly with an audience that spans the world.

Dan built his first company, a live entertainment firm, in the late 1980s to finance his education at the University of Georgia. There, he received his degree in Business. In the mid-1990s, Dan changed his firm’s focus from live entertainment to corporate education, so he could more fully use his knowledge about peak performance and help businesses succeed at a much higher level.

He is a health and fitness advocate. In his 50s, Dan continues to train and perform advanced acrobatics and enjoys hobbies such as golf, mountain unicycling, and flying trapeze.

June 6, 11:15 AM – All Levels

Abstract

In this class we will spend time exploring what is new in the CR-8000 tool suite. We’ll show some examples and explain some of main new features and functions of this robust suite of tools. Please join us to get a jump start on leveraging these new capabilities in your design processes.

Instructor: Steve Watt, Manager of PCB Engineering at Zuken USA

Steve Watt is an engineering manager at Zuken USA, focused on helping customers utilize and adopt Zuken tools to optimize their design processes. He also works to improve Zuken’s products based on customer input. Steve is an avid skier and an occasional sailor.

June 6, 1:00 PM – Advanced

Abstract:

This session will explore a roadmap for the development of a AI-based planner for PCB designs. It will automatically place and route designs by considering the overall layout and the functionality blocks within each design. Its human-like approach will be based on a plan that it generates from the functionality blocks of components and signals, and it will adaptively identify and reuse these blocks when possible. The machine learning engine will try different techniques to learn for itself the best way to design a PCB, increasing its knowledge and experience over time.

Instructor: Kyle Miller, Zuken UK

My work focuses on cutting-edge development such as AI and other advanced techniques to revolutionize customer processes.

June 6, 2:00 PM – Intermediate

Abstract:

PCB stack up modeling in Design Force is an underutilized step in many place and route design organizations. The benefits of setting conductor thickness, dielectric thickness, and other essential properties of a stack up are not often understood by the end-user or their stakeholders. Designers and engineers should utilize this capability to become more model-centric in addition to unlocking the built-in analytical features within Design Force.

In this talk, I will cover these aspects:

(1) A review of paper-based stack up documentation that is typical in the industry
(2) A description of how stack-ups are modeled in other tools such as Hyperlynx and Polar and how such artifacts can be utilized in intelligent and automated workflows
(3) The analytical benefits of modeling a stack up in Design Force for approximating SI (Signal Integrity) and PI (Power Integrity) effects
(4) A review of how the IPC-2581 file captures the stack up model from Design Force, enabling digital handoffs to PCB fabricators.

Instructor: Joseph DeLaFuente, Lockheed Martin Space

Joseph de la Fuente is the engineering manager for the Lockheed Martin Space PCB Design Group. This group performs layout for many different internal development and production aerospace projects. He matriculated with a B.S. in Mechanical Engineering from Santa Clara University and resides in the California Bay Area.

More about Lockheed Martin Space:

Lockheed Martin is an American defense and aerospace contractor. It is one of the largest contractors for the US Department of Defense. In 2022, it generated $66 billion USD in revenue and employed over 100,000 people.

June 6, 3:00 PM – All Levels

Abstract:

In Design Force the Place Using Template tool has gone through some changes in the last couple of software versions. The tool has Place Using Template Between Boards (Specify Source), Place Using Template Between Boards (Reuse), Apply Template Block, and Template Block. We will take a look at the differences between them and how and when to use them.
The Place Using Template tool can be used for multi-channel designs. You can place and route one channel and use the Place Using Template tool to quickly place and route the remaining channels. The tool can also be used to copy the same placement and routing from another board, or blocks.

Instructor: Brian Gilman, Zuken USA

Brian Gilman is an applications engineer on the CR-5000/CR-8000 customer support and training team. Brian has worked in the electronics packaging field throughout his entire career holding positions in research, product development, and manufacturing. These roles have given him a unique understanding of all the steps needed to help customers take an idea and make it a finished product. When Brian is not working, he enjoys traveling, biking, skiing, and spending time with his family.

June 6, 4:00 PM

Abstract:

Zuken-360 is a conversation with the Zuken leadership team in a close-up and personal setting. There is no presentation or set agenda, only your questions driving the conversation. Please join us for this highly interactive and engaging session.

Wednesday - June 7, 2023

Instructors & Classes

June 7, 8:15 AM – All Levels

Instructor: Kazuhiro Kariya, Chief Technical Officer, Zuken

Abstract:

Join Zuken’s Chief Technical Officer for his Zuken Innovation World keynote titled “Zuken’s Engineering Vision and Roadmap.” Product complexity is growing and challenging current design methodologies. Many technology words appear for the new “Engineering Methodologies” like MBSE, MBD, Digital Twin, Digital Thread, Multi-Domain Analysis, and etc.. We will explain how Zuken will take these new methodologies into the E/E design and manufacturing process and how Zuken will bring the design and manufacturing process innovation to the customer. With GENESYS in the product lineup, Zuken has the building blocks for an E/E Digital Engineering platform. Zuken has embraced Digital Engineering as the way forward with innovation and a commitment to sustainability. Session takeaways include Zuken’s vision for Digital Engineering and the realization of that vision.

June 7, 9:00 AM – Beginner

Abstract:

Identifying manufacturing issues during the design stage is a key aspect to reduce the time-to-market of a product. DFM provides a set of design guidelines that helps you avoid fabrication and assembly pitfalls. As a designer, you need to keep these benchmarks in check during stack-up creation, routing, component placement, defining solder mask, and silkscreen requirements. Your timely collaboration with the CM ensures that the design is tailored as per their ability.

In this session, we will show you how to detect potential board manufacturing failures and fix them during the design phase.

Instructor: Amit Bahl, Sierra Circuits

Amit has been in the PCB industry for over 20 years. He is the Chief Revenue Officer at Sierra Circuits. His passion is to empower tech companies to achieve their visions and change the world. Rockets going into space, self-driving cars taking up the streets, cancer-fighting medical devices, protecting the country, he’s ready to build any circuit board!

More about Sierra Circuits:

Specializing in quickturn PCBs and medium production runs, Sierra Circuits’ primary focus is delivering the highest quality product in the shortest amount of time. What makes this possible is that we are the actual manufacturer and assembler. By owning our facilities, we control every aspect of the production schedule.

June 7, 10:00 AM – Advanced

Abstract:

In an effort to bring our PCB Design processes more in-line with Digital Transformation, Lockheed Martin Space has implemented your Accurate Shapes feature into our layouts. We have the Accurate Shape processes in place that have been proven and tested. That and the Zuken Design Force ability to add any and all mechanical parts to our layouts in DF improves our deliverables of a true Digital Twin. Our internal manufacturing department is very interested in this sort of detail. If the Zuken Board Viewer would support this feature that would give us more functionality and versatility with the Zuken tool.

Instructor: Randy Ceja, Lockheed Martin Space

Extensive experience in the many disciplines in electro-mechanical design, emphasis in high speed design of Printed Circuit Board layout. 30+ years of board design in several engineering industries, designing for Space is my chosen favorite. A combination of Tool Support at Lockheed Martin Space for the past 4 years.

More about Lockheed Martin:

Lockheed Martin is a private contractor primarily for the U.S. government military services, and many NASA Space Exploration programs. LM consists of six divisions, each division is a company of and within itself. 110,000+ strong world-wide,

June 7, 11:00 AM – All Levels

Abstract:

Double Data Rate (DDR) memories have been the choice of designers for over 20 years. DDR4 is primarily chosen for all complex electronics due to its low latency, storage size and the lower power consumption compared to traditional SDRAMs. In this session, DDR4 technology and terminology will be explained, as well as the required toolset, constraints and parameters to manage all the DDR4 design tasks using CR-8000. eCADSTAR users are welcome to attend. This session is a prerequisite to the DDR4 Design Hands-On Workshop to be held on Thursday.

Instructor: Ralf Bruning, Zuken Inc.

Ralf Bruening is a product manager involved in development and deployment of Zuken’s analysis and high-speed solutions for the past 20 years. Ralf works to improve customer design processes and solve complex technical challenges associated with high speed signal transmission, power integrity problems and EMI emissions. In his free time, Ralf likes to golf, cook for his family and listen to rock music.

June 7, 12:45 PM – Beginner

Abstract:

Looking for that next big idea to enhance your design process? Look no further! Our talented team of applications engineers has put together 10 tips and tricks that you can put to use as soon as you get back to work.

Instructor: Sandy Jones, Zuken USA

Sandy Jones is the director of customer support. Her primary focus is ensuring customers receive excellent customer support and that they are well-educated with their software. In her free time, she enjoys gardening and many forms of artistic hobbies.